![]() ![]() Taylor attracted these luminaries because he was there during the heat of Beatlemania, but the wondrous thing about his memoir, As Time Goes By, is how he’s as much an observer as he is a participant in the chaos. ![]() He also spent the middle of the Swinging Sixties in California, where he worked with the Byrds, organized the Monterey Pop Festival, and was unsuccessfully wooed by Hollywood icon Mae West. He served as the Beatles press agent twice, once during Beatlemania and once after the 1967 death of the band’s manager, Brian Epstein-before returning to helm the press office of Apple Corps, the doomed multimedia conglomerate the band established in 1968. The Insider Accountĭerek Taylor was one of the great non-musical figures of ’60s rock’n’roll. Braun nails the personalities of all four of the Fabs while also capturing the chaos surrounding them, and that makes Love Me Do! the rarest of things: an act of snap journalism that transcends its time. As such, Love Me Do! captures how the Beatles really were during this heady time: They spiked their Cokes with Scotch, they flexed their muscles, while John admitted the avant-garde bored him, and Paul puzzled out the meaning of Fellini. ![]() He was open to their charms but cognizant of their flaws-neither of which the Beatles disguised, because their success was so sudden and they’d yet to develop their guard. Embedded with the band between the release of Please Please Me and the filming of A Hard Day’s Night, the American journalist Michael Braun reported the sensation around the Beatles with a fond detachment. Published during the waning days of Beatlemania, Love Me Do! is the definitive document of what the Beatles meant during their popular peak. Love Me Do! The Beatles’ Progress by Michael Braun (1964) ![]()
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